AI Every Day: Practical Adoption Strategies for Business Leader

Insights from Atlanta Tech Week 2025, Workshop by Aby Varma, founder of Spark Novus

AI isn’t just a trend; it’s a transformative tool reshaping how we ideate, communicate, automate, and innovate. During Atlanta Tech Week, marketing and business leaders gathered for a dynamic session led by Aby Varma titled “How to Adopt AI into Your Everyday Business.” The workshop offered an accessible deep dive into what AI really is, how to engage with it effectively, and why prompt engineering is the new business superpower.

“How to Adopt AI into Your Everyday Business," workshop by Aby Varma at Atlanta Tech Week.

Breaking Down the AI Basics

Varma opened with a crash course in common AI terms:

• Model: A system trained to recognize patterns and produce responses.

• Large Language Model (LLM): Like ChatGPT, trained specifically on human language.

• Prompt: The question or task you give to an AI.

• Inference: The AI's response.

• Fine-tuning: Customizing a pre-trained model for a specific purpose.

• Hallucination: When AI fabricates incorrect information, still a risk today.

• RAG (Retrieval-Augmented Generation): When the model references external data to improve accuracy.

  
  

His goal? Demystify the jargon and show that with the right approach, anyone can integrate AI into their workflow.

The Power of Better Prompts

At the heart of the session was Varma’s favorite framework for prompt writing: T-C-R-E-I:

• Task: What do you want AI to do? In what format?

• Context: Who’s it for? What’s the goal?

• Reference: Share examples or source content.

• Evaluate: Check tone, relevance, and accuracy.

• Iterate: Refine the output—on average, 8 revisions per task.

  
  

Varma emphasized that prompt engineering isn’t about perfection. It’s about giving the AI direction and then shaping its output to meet human expectations.

A Favorite Moment: Using Voice AI for Creative Brainstorming

One of the most engaging moments came when Aby pulled out his phone, activated ChatGPT’s voice mode, and asked it to help generate podcast title ideas for a room full of attendees. The AI instantly suggested options like “AI Every Day”, “AI in Action”, and “Everyday AI Insights”. The spontaneity of the moment, paired with the relevance of the suggestions, was a real-time demonstration of AI as a creative collaborator. It reminded the audience that integrating AI doesn't always require a complex setup; sometimes, it starts with just asking the right question out loud.

Automation Through Custom GPTs

Using a simple example, creating LinkedIn and Instagram posts from a single idea, Varma showcased the potential of custom GPTs. These no-code tools can:

• Standardize repetitive content creation.

• Align outputs to brand tone and format.

• Save hours per week across teams.

  
  

He encouraged attendees to explore building their own GPTs (with a $20 ChatGPT Plus subscription) as a next-level efficiency hack.

Advanced Prompting Techniques with Xiao Zeng

In the second half, Xiao introduced four high-impact prompt techniques used by top companies like Bank of America and UCLA:

1. Recursive Self-Improvement Prompting (RSIP) – AI critiques and improves its own output.

2. Context-Aware Task Decomposition (CAT) – Breaks down complex problems into manageable pieces.

3. Multi-Perspective Simulation – Models multiple stakeholder views for complex decisions.

4. Controlled Hallucination for Ideation – Encourages creativity while grounding outputs in feasible ideas.

   
   

These approaches help teams move beyond basic automation to true AI-human collaboration, streamlining creativity, strategy, and decision-making.

Final Takeaways for Marketing Executives

• AI isn’t here to replace you—it’s here to amplify you. The real ROI comes from human-AI collaboration, not blind automation.

• Prompts are the new strategy deck. Knowing how to structure your ask is the key to quality output.

• AI literacy is a leadership skill. Empowering your team to use AI effectively is more impactful than deploying flashy tools.

  
  

Whether you’re refining content workflows, evaluating campaign strategies, or ideating your next big initiative, the message was clear: AI is a co-pilot, not a replacement. But to truly harness its potential, leaders must understand both the “how” and “why” behind effective adoption.